Supporting the Fight Against Cancer
Ballygowan has officially unveiled a major new campaign to support increased cancer awareness and fund vital cancer support services for those who battle against the disease each day. Working with the Irish Cancer Society in the Republic of Ireland, and its campaign partner Marie Curie Cancer Care in Northern Ireland, Ballygowan is asking consumers to join the fight against cancer and support the Ballygowan Gold campaign.
Each one of us knows someone affected by cancer. And we know how amazing those who fight it really are. So buying bottles of Ballygowan Gold means you’re joining in a fantastic cause – choose to B part of it!
Every bottle makes a difference
To support this campaign, Ballygowan has turned its labels from blue to gold. From now until August, labels on the biggest selling lines will feature a special gold label and a donation for every bottle sold, will be made to cancer services.
As part of the ‘’B part of it’’ campaign a donation of up to €90K will be made to the Irish Cancer Society for bottles sold to retailers in Ireland and up to €60K donated to Marie Curie for bottles sold to retailers in the UK.
Irish Cancer Society
At the heart of this pledge, there is a concerted effort to help the Irish Cancer Society in their mission to achieve a future without cancer in Ireland.
The funding raised through the gold label bottle, will go towards supporting the Irish Cancer Society’s Night Nursing service, 13 Daffodil Centres and Cancer Nurseline 1800 200 700. This is a unique campaign that sees Ireland’s leading water brand working with Ireland’s leading cancer charity to deliver a message of empowerment and hope for all cancer patients and their loved ones. The campaign will be fronted by popular model and food blogger Rozanna Purcell and her sister Rachel, who bravely battles cancer on a daily basis.
At the heart of this pledge, there is a concerted effort to help the charity in their mission to help patients and their families living with a terminal illness, by offering expert nursing care, and support in the community and at the Marie Curie hospice.
The funding raised through the gold label bottle, will go towards supporting the vital services that supports patients with terminal illness. This is a unique campaign that sees Ballygowan working with Northern Ireland’s leading terminal illness charity to deliver a message of empowerment and hope. The campaign will be fronted by LPGA tour professional and Irish Olympic golfer Stephanie Meadow who has been previously bereaved by cancer.
Meet our Ambassador for the Republic of Ireland
Speaking at the launch of the Ballygowan Gold campaign, Rozanna and Rachel Purcell said; “We are very happy to be involved in this campaign, we know first-hand how difficult the fight against cancer can be. We believe the campaign from the Irish Cancer Society and Ballygowan sends a message of hope and empowerment, as it allows everyone to play their part in the fight against cancer, both through raising awareness and most importantly, raising money to fund vital nursing services.”
Meet our Ambassador for the Northern Ireland
Speaking at the launch of the Ballygowan Gold campaign, Stephanie Meadow said; “Our family has been personally touched by cancer and we know only too well how tough this fight can be. For this very reason I believe the campaign from Ballygowan and Marie Curie, allows everyone to play their part in the fight against cancer and other terminal illnesses, both through raising awareness and most importantly, raising money to fund vital nursing services.”
Find out more about why we chose to run this campaign, our aims, how long the campaign will be running, and how you can be a part of this fantastic cause by choosing to B part of it.